Hi, I'm Kassia.

I'm a writer, editor and proofreader with experience in news media, public relations, marketing and communications.

I was born and raised in Raleigh, North Carolina and lived there until I started at Northwestern University's Medill School of Journalism in the fall of 2006. I graduated in June 2010 with a Bachelor of Science in Journalism with a concentration in magazine writing and editing, plus a second major in Spanish.

Until my high school AP Composition class, I never thought much about writing. That's when I realized there's a lot that goes on between a five-paragraph essay and a 500-page novel: blog posts, press releases, ad copy, news articles, even Facebook and twitter posts. Since then, I've become an expert at writing, editing and proofreading all of the above and then some.

In my spare time, I love both writing and reading fiction, riding my bike and eating pork belly tacos. I adore both cats and dogs, and one day when I don't live in a tiny city garden unit apartment, I'll have one of each.



Blog pieces




Website Text

Press releases

News Articles

Incentive Magazine


Doggyloot Deals





Northwestern University

  • Bachelor of Science, 2010
  • Double major in Journalism and Spanish
  • 3.5 GPA in major


Communications Analyst | Sandbox Industries

February 2011 - Present | Chicago, IL
  • Worked as Director of Communications for startup companies incubated within Sandbox Industries, including CakeStyle, doggyloot, Lab42, and Lost Crates
  • Created compelling decks for quarterly all-employee meetings
  • Produced quarterly newsletters for investors, advisors and friends of Sandbox
  • Maintained "News" portion of Sandbox website to include up-to-date news on all companies
  • Cakestyle | cakestyle.com
    • Gained blog traction with weekly posts about women's fashion and lifestyle
    • Created compelling web ads posted on Allure, Vanity Fair, Vogue, etc.
    • Ran nationwide advertising campaigns with Condé Nast, Glam Media, etc.
    • Placed sponsored and earned press on FashionIndie, Glass Heel, etc.
    • Produced monthly newsletters featuring original content
  • doggyloot | doggyloot.com
    • Researched and wrote four to five successful deals every week
    • Wrote and edited press releases that garnered nationwide press attention
    • Created the voice of the brand through website copy, ads, and deal text
    • Assisted with merchant relations to keep operations running smoothly
    • Launched doggyloot's popular blog, doggywoof, and produced content weekly
  • Lab42 | lab42.com
    • Generated high-profile sales leads through targeted "special delivery" campaign
    • Created the voice of the brand through website copy
    • Edited a series of custom infographics featured on Mashable and other sites
  • Lost Crates | lostcrates.com
    • Wrote and edited press releases that garnered nationwide press attention
    • Created the voice of the brand through website copy
    • Led blogger outreach campaigns to acquire customers and attract media attention

Media Analyst Intern | Edelman - StrategyOne

June 2010 - December 2010 | Chicago, IL
  • Monitored and analyzed various news outlets daily for clients, including The Hartford, Canon, and Microsoft
  • Wrote comprehensive reports analyzing key messaging in media

Editorial Intern | Incentive Magazine

March 2009 - June 2009 | New York, NY
  • Researched and interviewed subjects for one to two online articles daily
  • Wrote one to two full length feature pieces for the print magazine each month


  • Able to write in a variety of tones and styles, adapting to any website or blog
  • Fast typist (90+ WPM) with both live and recorded transcription experience
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)
  • Experience writing content with blogging platforms (WordPress, Tumblr and Blogger)
  • Intermediate HTML knowledge
  • Experience planning and writing email marketing campaigns using MailChimp
  • Accustomed to working on a deadline and producing work under pressure
  • Experience with both customer and client relations


  • Spanish (conversational)
  • German (beginner)

Activities & Awards

Northwestern Swimming | 2006 - 2010

  • Named NCAA All-American in 2008
  • Four-time Big Ten Swimmer of the Week
  • Voted MVP in 2010